As an informed business owner, you no doubt understand that offering great products and service is just the start of running a successful company.
You could be serving up the very best ice cream or gourmet pies in a gorgeously-appointed space but without the right exposure, you’ll be staring at empty tables and, more importantly, an empty cash register.
While you don’t have to spend all your time or marketing budget on implementing wacky gimmicks to get your name out there, you should consider doing something unique, which will not only please your customers but also get you some much-deserved online publicity that can seriously boost your brand.
1. Pop Culture Bump
One of the best ways to catch the attention of the national media and bloggers everywhere is to create a product that gives a respectful nod to something that’s currently hot in popular culture. That may mean making pies with a decorative top crust that resembles Darth Vader on the eve of the release of Star Wars: The Force Awakens or releasing new ice cream flavors named after the leading presidential candidates.
Whatever you do, make sure that you write about it on your blog, post about it on your social media, let local food bloggers know about it and ask employees, friends and family to share it as well. The more momentum you can give it on your end, the more likely it will pick up speed and go viral nationwide.
2. Create Something New
Some of the biggest food stories of the past few years have involved unique creations that bring together a couple treats people already know and love. Take the Cronut for example – Googling the made-up word yields no less than 565,000 result, including its very own Wikipedia page. This mash-up of a croissant and a doughnut is not revolutionary by any means but one chef came up with the idea, executed it perfectly and created a huge media buzz around his company.
3. Go High Brow
Many desserts involve fairly commonplace and humble ingredients which is not a bad thing by any means. But when you go in the opposite direction, and feature super high-end components, you set yourself apart and provoke curiosity. You don’t necessarily have to fancify all of your offerings, but it may garner you some attention if you debut a special ice cream flavor that features caviar for instance.
4. Target an Audience
If there’s one thing the internet loves, it’s food that playfully reminds us of our youth. We just can’t resist delicious treats that are inspired by things we used to enjoy as children. Get in on this craze by taking a look at the demographic of your neighborhood or most loyal customers – if most of them happen to be in their 30s, do a little research into what food products were popular in the 80s and early 90s to find inspiration for your next offering.
5. Show Them How
If you spend any time on Facebook, you’ve certainly noticed the fascinating trend of quick, DIY cooking videos. These so-called “food hack” or “food porn” videos simply show sped-up versions of a faceless pair of hands making a recipe, but they’ve caught on in a big way – just to give you an idea of how much, consider that one video of a super-sized ice cream sandwich has racked up over 20 million views in just 6 months. Why not try this approach with your own company’s social media? These days it doesn’t take much to create a high quality video that may just make you famous.
As we enter a new year, think about trying some of these new and novel approaches to earning your business viral internet exposure that will help ensure your future success.