5 Weird Ways to Make Your Business Go Viral

Viral

As an informed business owner, you no doubt understand that offering great products and service is just the start of running a successful company.

You could be serving up the very best ice cream or gourmet pies in a gorgeously-appointed space but without the right exposure, you’ll be staring at empty tables and, more importantly, an empty cash register.

While you don’t have to spend all your time or marketing budget on implementing wacky gimmicks to get your name out there, you should consider doing something unique, which will not only please your customers but also get you some much-deserved online publicity that can seriously boost your brand.

1.   Pop Culture Bump

One of the best ways to catch the attention of the national media and bloggers everywhere is to create a product that gives a respectful nod to something that’s currently hot in popular culture.  That may mean making pies with a decorative top crust that resembles Darth Vader on the eve of the release of Star Wars: The Force Awakens or releasing new ice cream flavors named after the leading presidential candidates.

Whatever you do, make sure that you write about it on your blog, post about it on your social media, let local food bloggers know about it and ask employees, friends and family to share it as well.  The more momentum you can give it on your end, the more likely it will pick up speed and go viral nationwide.

2.  Create Something New

Some of the biggest food stories of the past few years have involved unique creations that bring together a couple treats people already know and love.  Take the Cronut for example – Googling the made-up word yields no less than 565,000 result, including its very own Wikipedia page.  This mash-up of a croissant and a doughnut is not revolutionary by any means but one chef came up with the idea, executed it perfectly and created a huge media buzz around his company.

3.  Go High Brow

Many desserts involve fairly commonplace and humble ingredients which is not a bad thing by any means.  But when you go in the opposite direction, and feature super high-end components, you set yourself apart and provoke curiosity.  You don’t necessarily have to fancify all of your offerings, but it may garner you some attention if you debut a special ice cream flavor that features caviar for instance.

4.  Target an Audience

If there’s one thing the internet loves, it’s food that playfully reminds us of our youth.  We just can’t resist delicious treats that are inspired by things we used to enjoy as children.  Get in on this craze by taking a look at the demographic of your neighborhood or most loyal customers – if most of them happen to be in their 30s, do a little research into what food products were popular in the 80s and early 90s to find inspiration for your next offering.

5.  Show Them How

If you spend any time on Facebook, you’ve certainly noticed the fascinating trend of quick, DIY cooking videos.  These so-called “food hack” or “food porn” videos simply show sped-up versions of a faceless pair of hands making a recipe, but they’ve caught on in a big way – just to give you an idea of how much, consider that one video of a super-sized ice cream sandwich has racked up over 20 million views in just 6 months.  Why not try this approach with your own company’s social media?  These days it doesn’t take much to create a high quality video that may just make you famous.

As we enter a new year, think about trying some of these new and novel approaches to earning your business viral internet exposure that will help ensure your future success.

The 6 Biggest Ice Cream Stories of 2015

Biggest Stories

You might not think that a food that’s been around for a few centuries would still be making headlines every year.  But, the fact is that ice cream continues to fascinate and innovate, which means that the sweet treat often finds itself in the limelight.

Although there were many interesting ice cream stories that were widely read and shared in the last year, there were a few that stood out because they amused, delighted or even shocked us…

1.  Slow-Melting Ice Cream

Ice cream is one of the few things in our everyday lives that comes just about as close to perfection as you can get.  But it’s one inherent downfall is that it’s vulnerable to warm air.  But back in September, we received the happy news that a few European scientists may had cracked the case.

University of Edinburgh physicist Cait MacPhee says that the key is a protein called BslA.  She substituted more commonly used emulsifiers (egg yolk, condensed milk, food chemicals) with the protein, which binds the other ingredients together more tightly, causing the concoction to melt more slowly than traditional ice cream.  So far, this development is still at the lab and scientist level but it may someday become an option for commercial ice cream makers.

2.  Safety Issues

On several occasions this year, popular ice cream brands experienced outbreaks of listeria, which resulted in major product recalls and even plant shutdowns.  What’s unusual about these outbreaks is that the Listeria bacteria cannot grow at freezing temperatures, so it’s very rarely found in ice cream.  The good news is that the issue has been dealt with and has given all food manufacturers additional motivation to be even more attentive to food safety issues.

3.  Weird & Wonderful Ice Cream Sandwiches

2015 was the year of the ice cream sandwich – in the past year, we witnessed the birth of everything from the churro ice cream sandwich to the funnel cake ice cream sandwich (among many others).  Here at BoDeans, where we make a wide variety of delicious ice cream sandwich wafers, we couldn’t be more pleased to see this delicious treat getting its moment in the spotlight.

4.  Wine Ice Cream

When two wonderful things that we love are fused together to create something deliciously new, it’s always a cause for celebration.  That’s just what the world did when it got wind of the fact that an independent, New York ice cream maker, Mercer’s, makes wine ice cream flavors like raspberry chardonnay and cherry merlot.  And yes, there is actual alcohol in each pint, 5% by volume.

5.  No Churn DIY Recipes

As a country, we love ice cream so much that we not only frequently buy it from ice cream shops and grocery stores, but many people also enjoy making it at home.  That’s why the internet went bonkers this year when it discovered easy ways to make it at home without an ice cream maker.  The most shared recipes involve just a few ingredients, which often include frozen bananas and condensed milk, but no churning, salt or fancy equipment needed.

6.  Star Wars Ice Cream

2015 was also the year of Star Wars.  With the release of The Force Awakens, there was a huge resurgence of interest in everything Jedi, Stormtrooper and Wookie.  And one of the biggest ice cream stories of the year was the release of a couple of intergalactic flavors: The Dark Side (dark chocolate ice cream with fudge brownies, cocoa crispies and white chocolate pearls) and The Light Side (marshmallow ice cream with crispie clusters and cocoa crispies).

Were these ice cream stories on your radar?  Which one grabbed your attention the most?  Visit us on Facebook or Twitter to share your take on the past year’s most notable ice cream industry news.

13 Strange & Fascinating Facts About Pie

Pie Facts

There’s no two ways about it – we Americans love our pie.  It’s no coincidence that we have the expression, “As American as apple pie.”

Although it’s true that any time is a good time for pie, this season is particularly known for pies, a few of which are basically synonymous with the season and the holidays we celebrate.

If you doubt that at all, just try serving a Thanksgiving or Christmas meal without offering up pumpkin or sweet potato pie afterwards.  Let’s just say this – we wouldn’t be surprised if you were never allowed to serve the meal again.

So, with that in mind, we decided to do a little digging into the weird and wonderful history of pie and here’s what we discovered…

1.  Credit for the very first pies is given to ancient Egyptians or ancient Greeks, who were the ones that invented the pastry shell.

2.  The earliest pies mostly had meat fillings as opposed to the sweet, fruit fillings we’re accustomed to today – here comes the strange part though: oftentimes these pies were made with fowl and the legs were left on, hanging over the edges of the dish to serve as handles.

3.  The word “pie” may originate from the word “magpie,” which is a bird that collects a variety of objects just as the dish would contain a variety of ingredients in one container.

4.  For a long time, the crust or shell was very thick and not meant to be eaten, but merely to serve as a hearty receptacle for baking, storing and serving.

5.  The very first cherry pie is said to have been made for Queen Elizabeth I in the 1500s.

6.  Early pies were referred to as “coffins” due to their deep, rectangular shape.

7.  The first record we have of anything resembling the all-important pumpkin pie is from a recipe in a 1675 English cookbook, which used spiced and boiled squash.

8.  We see the first reference to apple pies not in a cookbook, but in the line of a 1598 poem by 1589 R. Greene: “Thy breath is like the steeme of apple pies.”

9.  There was a trend in 16th century England that involved making “surprise” pies with living birds inside – imagine the spectacle of cutting into a pie and seeing birds fly out!

10.  In Colonial America, pies were often used to preserve food during the winter months – the hard, crusty tops helped keep whatever was inside fresh.

11.  American pilgrims began making pies in more shallow, round dishes to make their meagre ingredients go further.

12.  It was common for early Americans to serve pie at most meals because they required less flour to make than bread and could be made easily and cheaply.

13.  Pies went out of fashion from the 1800s until the 1980s when American cooks started to look to the country’s culinary roots for inspiration.

As your baking business bustles this holiday season, feel free to post these on a board as fun facts of the day or even trivia questions.  Your customers will enjoy the free history lesson along with the scrumptious desserts you serve up.

4 Ways Your Bakery Can Attract More Customers During the Holiday Season

Holiday Bakery blog

 

It’s the most wonderful time of the year!

And no, we’re not talking about presents or loved ones or snow…

We love all that stuff, but the real reason this is the best time of the year is because it offers bakery owners like you the chance to do a booming business.

But just because people buy more baked goods during the holidays doesn’t automatically mean your shop will benefit.  It’s up to you to give customers good reason to stop in frequently and rely on you for all of their sweet needs this season.

1.  Ready-Made Potluck Fare

If there’s one thing that’s true for almost everyone during the holiday season, it’s being busy.  So it’s no surprise that it can be hard to find time to bake up homemade cookies or pies to bring to the office holiday potluck or family Christmas dinner.  That’s where you come in.

Offer customers easy, affordable and beautiful options that can be picked up and transported to whatever social engagement they’re headed to.  Think:  holiday cookie trays, mini pies and cake pops.  Go the extra mile to make sure that items are packaged well so your goodies won’t get ruined in transit.  Furthermore, if there are any special directions, be sure to stick them on the top so they won’t be missed.

3.  Get Cute

Even if your baked goods are the most delicious ones in town, you still need to up your game for the holidays.  Not only should you offer special seasonal items that you don’t carry all year round, but you should work on creating holiday-themed presentations of your tried-and-true recipes.  For example, if you’ve been using the same apple pie recipe for the last 20 years (don’t fix it if it ain’t broke, right), think about adding a Christmas-tree shaped decorative crust cutout on top as the holiday nears.

3.  Include All Holidays

Be careful about making the mistake of only considering Christmas as an important December holiday.  Make sure that you’re also offering yummy treats that have a Hanukah, Kwanza and even New Year’s Eve theme.  This will widen your customer base and greatly endear you to customers who are looking for something special for occasions other than the all-mighty Christmas.

Additionally, it may be worth looking into the ethnic makeup of your neighborhood.  There are many traditional treats that are unique to various heritages from around the world and word of mouth in a community could make you the go-to source for a special treat that’s difficult to find.’

4.  Encourage Loitering

Bakeries can often be places that people pop in and out of just to pick up their order.  But it doesn’t have to be that way and it shouldn’t if you want to have a lucrative holiday season.  If you don’t already have them, consider adding a few bistro tables on the floor.  Really commit by getting an espresso machine so you can offer customers a cappuccino while they wait for their order.

You may also want to create small taster versions of larger holiday desserts so that visitors can sample before they commit to a pricier item.  The point is that the longer customers hang around, the more likely they’ll be to become loyal customers who come to you every single time they need a special bakery item.

We hope we’ve inspired you with some fresh ideas to ramp up your business this holiday season and we can’t wait to hear how it goes!

5 Great Websites for Ice Cream Business Owners

Ice Cream Blogs

 

As an ice cream business owner, you’ve probably become accustomed to the fact that people just assume that running your business is all sunshine and sprinkles.

While you do love the industry and the fact that you get to bring smiles to faces every single day, you deal with challenges just like any business owner.

But, when it comes down to it, ice cream businesses are pretty unique so it often feels like standard advice and solutions simply don’t apply to you.  That’s why resources that are meant just for you are so valuable – whether they offer nitty gritty business advice or inspiration for new flavors, they can help you to become even better at what you do.

1.  Ice Cream Science

http://www.icecreamscience.com

In the words of the man behind Ice Cream Science, this site is, “…a community where both foodies and entrepreneurs thinking of launching their own ice cream business can come together.”  As such, the site offers sections on recipes, equipment reviews, science-based advice on ingredients and processes and a forum where users can post and respond to questions.  Ice Cream Science is a fascinating and useful site for those who make their own products and are looking to know and do more.

2.  Ice Cream University

http://www.icecreamuniversity.org

The Ice Cream University offers a wide range of resources for those in the ice cream business, ranging from seminars to business tools to gelato tours of Italy.  This site can help both people who are in the early stages of planning as well as experienced owners who are looking to refine and perfect their business.  Upcoming advanced seminars include topics such as, “Ice Cream Cakes & Novelties Made Easy” and “Dairy Free Desserts.”

3.  Daryl’s Ice Cream Solutions

http://www.icecreamprivatelabel.com

Run by a veteran in the ice cream industry, this site features resources for independent ice cream shop owners and manufacturers who produce private label products.  You can hire Daryl for business consulting, but you can also take advantage of the free advice he doles out on the blog section of the site.  Recent topics ranged from dealing with the health inspector to the cost differences between nitrogen ice cream and regular ice cream.

4.  Ice Cream Profits

http://www.icecreamprofits.com

As the name suggests, Ice Cream Profits is all about helping you run a successful ice cream business.  You can purchase reasonably priced business plans specific to the type of ice cream business you’d like to start, but most of the resources are free.  There are interviews with industry leaders, business and marketing articles, recipes and links to top product and equipment suppliers.

5.  Ice Cream Geek

http://www.icecreamgeek.com

The tagline of this site is, “Explorations into making and eating the food of the gods,” so you know this guy is serious about ice cream.  Though you won’t find much in the way of business advice here, it is a treasure trove of unique recipes and tips for making your own ice cream.  Artisanal, small-batch ice cream in unusual flavors is very hot right now, so you might like to recreate recipes like Spicy Peach Chocolate Chunk or Brown Sugar Banana Nut.

This is just a handful of the great sites out there dedicated to ice cream and we’d love to know which ones you’re a loyal follower of – head over to our Facebook page to let us know!

And check out this list of a few honorable mentions before you leave….

  • Blog of Ice Cream – http://blog.ice-cream-recipes.com/
  • Ice Cream Forum – http://www.icecreamforums.com
  • Ice Cream Alchemy - http://icecreamalchemy.blogspot.com/
  • Ice Cream Moments – http://31flavors.jennism.com/
  • Ice Cream Nation - http://www.icecreamnation.org/

The Ultimate Dessert Lover’s Playlist

Playlist

 

You know how we know we’re not the only ones who go gaga over dessert?

The great American songbook is full of songs about all things sweet, and many of them happen to be some of our favorite songs of all time.

Here at BoDeans Baking, we’re suckers for anything that mentions ice cream, pie and candy, so we thought it was high time that we put together a list of our favorites.  We surveyed the dessert experts we know and came up with a list that ranges from old-time jazz to folk rock to Motown classics.

You can pump up these jams next time next time you’re baking up a delicious treat or play it in your shop to give your customers some sweet inspiration as they peruse your offerings.  Either way, we know you’ll find that these songs bring a smile to your face.

Follow us on Spotify (username BoDeansBaking) to save the playlist or go ahead and hit the play button below to listen right now.

And be sure to spread the love by sharing it with your fellow dessert lovers!

Enjoy!

  1. I Can’t Help Myself (Sugar Pie, Honey Bunch) – The Four Tops
  2. Ice Cream – Sarah McLachlan
  3. Pumpkin Pie – The California Honeydrops
  4. Ice Cream – Preservation Hall Jazz Band
  5. High Hopes – Frank Sinatra
  6. Cotton Candy Land – Elvis Presley
  7. I Want a Little Sugar in My Bowl – Nina Simone
  8. American Pie – Don McClean
  9. I Want Candy – Bow Wow Wow
  10. Sweet Potato Pie – Ray Charles & James Taylor
  11. Lollipop – The Chordettes
  12. Sugar Magnolia – Grateful Dead
  13. Savoy Truffle – Ella Fitzgerlad
  14. Sugar Sugar – The Archies
  15. Country Pie – Bob Dylan
  16. Tutti Frutti – Little Richard
  17. Candy Everybody Wants – 10,000 Maniacs
  18. Sweet Dreams – Eurythmics
  19. Sugar Town – Nancy Sinatra
  20. Banana Split for My Baby – Louis Prima

5 Super Helpful Blogs for Bakery Business Owners

Bakery Blog

Working in the dessert business sure is sweet, but it’s not always easy.  Sometimes you help to get your creative juices flowing or to solve a recurring problem you just can’t seem to crack.

That’s when it’s best to turn to your peers – other experienced bakery business owners who deal with the same issues you do.  But you don’t necessarily feel comfortable calling up your competitors to ask for their ideas and advice.

That’s where industry blogs come in.  We’ve surveyed our team and done a little digging to find the best blogs for you.  Be sure to bookmark this page and do a blog tour next time you need a little guidance from those who understand you best…

1.  The Biz of Baking

http://thebizofbaking.com

We like this blog because it’s entirely focused on the business side of running a bakery, which is the part that can be the most challenging.  Recent posts include smart and practical tips for making deliveries, how to deal with a competitor taking your idea, and interviews with industry leaders.  They cover all aspects of starting and running a bakery with an informative yet humorous tone, so it’s useful and fun to read.

2.  Joy the Baker

http://joythebaker.com

Joy is a passionate baker and cookbook author who brings a fresh and fun approach to sharing recipes with her readers.  You won’t find business advice here, but you will find a huge index of recipes that are organized by category: breakfast, cakes, chocolate, cakes, cookies, dinner, drinks, fruit, gluten-free, pie, savory and vegan.  Joy also has a baking podcast and web series, so her site offers up heaping servings of inspiration and entertainment for bakery owners looking to stay current and fresh.

3.  Cake Central

http://www.cakecentral.com

This site has a lot of helpful features, including recipes, tutorials and galleries – so, plenty of inspiration when you need some fresh ideas.  But we really love the forum, which has different sections like baking, decorating and even business.  It’s an active community that offers you the chance to get immediate feedback and advice when you need some support.

4. Bakery Boy Blog

https://bakeryboyblog.wordpress.com

Bakery Boy doesn’t directly offer any business advice, but he showcases wonderful bakeries around the country on his travels.  He speaks to the owners, snaps great photos and talks about what makes each one special.  This can be a fun way to see what fellow bakery owners are up to and get inspired to try new ideas in your own business.

5. Bakery.com

http://www.bakery.com/

This comprehensive baking industry site is a great resource for bakery owners.  You can stay current with trends and news, but you can also use it to find suppliers, equipment and upcoming industry events.  And if you have a little time to kill, their blog is informative and interesting, featuring stories that range from “Fashion Show to Present Wearable Cake Designs” to “Get your RBA Baker Certification.”

We hope you found a few new resources that will help your business succeed, but we ‘d love to know the baking sites or blogs you already rely on – let us know on our Facebook page.

Thanks for reading & happy baking!

The Fabulous Flavors of Fall
Seasonal Inspiration for Your Dessert Business

Flavors of fall

Each season of the year brings different customer demands, but no season has the distinct flavor profile that fall does.

When the harvest season rolls around and the temperatures dip, we start to crave the tastes of seasonal flavors that are synonymous with big family meals and holiday treats.

So it’s more important than ever that your business offers up appetizing products made with the season’s most in-demand tastes.

Pumpkin

Consider the fact that nearly 20 million Pumpkin Space Lattes are sold every year by coffee giant, Starbucks and you’ll have some idea of just how hot the pumpkin flavor trend has become in recent years.  There’s no reason that your ice cream or baking business shouldn’t get a piece of that proverbial pie too.

  • Pumpkin pie milkshake with pumpkin ice cream featuring waffle chip and graham cracker crumbles.
  • Frozen pumpkin pie with pumpkin ice cream taking the place of the traditional filling.
  • A twofer pie that combines pumpkin and apple in one delicious and seasonally-appropriate dessert that’s sure to grab your customers’ attention.

Sweet Potato

If the great pumpkin is the king flavor of the fall season, then sweet potato is the queen. This versatile vegetable will always be the star of one of the holiday season’s most popular desserts, sweet potato pie, but you shouldn’t be afraid to offer tasty variations on the old standby.

  • A sweet potato pie with a lighter-than-air marshmallow meringue topping, which also references the sweet and savory dish that’s often served with the main meal.
  • Sticking with the sweet-savory theme that’s so perfect for the yam, give your pie a chocolate-sea salt crumb crust, which will certainly stand out to customers looking for something special.

Ginger

Maybe it’s the old gingerbread man cookie who we have to thank, but there’s no denying that ginger is a prevalent flavor in desserts whenever the holiday season rolls around.

  • Ginger and pear is a match made in heaven and lets you offer your customers a sophisticated and unique flavor profile they won’t find at every other bakery in town – we suggest a spiced pear gingerbread crumb cake that’s just as good for Christmas Day breakfast as it is for Thanksgiving dessert.
  • A seasonally-appropriate take on the ice cream sandwich that features gingerbread ice cream smooshed between a couple of delicious BoDeans vanilla wafers or order custom gingerbread wafers to use with cinnamon or vanilla ice cream.

Cinnamon

Just one whiff of cinnamon is enough to conjure holiday memories from years gone by, so you can be sure that any dessert starring this spice will be a hit amongst customers looking for festive treats.

  • Cinnamon roll pecan pie that includes our scrumptious Cinnamon Apple dessert crumbs and classic pecan pie filling.
  • For ice cream purveyors, cinnamon ice cream is an absolute must this season – you can use it to whip up a yummy snickerdoodle shake using our own Snickerdoodle dessert crumbs and a caramel topping.

The possibilities of what you can do with these 4 classic holiday flavors are endless, but hopefully these mouth-watering suggestions helped inspire your culinary creativity in a way your customers will love.

These Are The Dessert Trends Your Customers Are Clamoring For…

Dessert Trends 2

One unchanging truth about our world is that everyone loves dessert.  No matter what changes about the way we live our lives, our dedication to all things sweet and delicious is unshakable.

But what does change is the kinds of desserts people love.  Every couple of years, there are shifts that take place in the food world that result in new customer demands.

While it’s important to stay true to some of the classic treats your company is known for, you should also always be on the lookout for ways to incorporate the latest trends.

Mini Morsels

Across all desert sectors, one thing is true: mini is in.  Maybe it’s because of people’s desire to limit their sweets intake or maybe it’s just the irresistibly cute appearance of mini desserts, but consumers have shown their preference for small, bite-sized or personal portions.  This trend gives you the perfect opportunity to showcase multiple flavors in one package and offer customers ready-to-go servings for events and parties.

Savory Flavors

Traditionally sweet flavors are still king of the dessert world, but savory ingredients have succeeded in working their way into a great many desserts.  Everything from donuts to pies to ice cream now includes components like bacon, sea salt, tomato, avocado, cheese and so many more.  Even if you don’t want to go full savory avant-garde, you can work in a subtle savory ingredient with other more traditional dessert flavors.  For example, chocolate and sea salt are a match made in heaven – ditto for bacon and maple.

Hybrid Hype

In times past, it used to be just the big name national companies that would get major media attention for new products.  But these days, the darlings of viral social media popularity are small, independent shops that create innovative treats, many of which combine two tried-and-true favorites in one new and exciting package. Think: cronuts, macaroon ice cream sandwiches, and s’mores pie just to name a few.  If you can come up with a delicious and unique combo of two great desserts, you just may hit it big!

Wonderful Waffles

As one of the country’s top suppliers of wholesale waffle cones, we can’t say that we’re too surprised that waffles are one of the rising stars of the dessert world.  In addition to an increasing presence in sweets, we’re also seeing waffles get a whole lot more use in savory dishes.  Breakfast sandwich with waffle bread?  Yes please.  But if your business is strictly desserts, consider incorporating waffles, waffle cones and waffle chips into more of your offerings.

Child’s Play

Many of our fondest memories associated with sweet treats are from our childhood, when a heaping scoop of ice cream on a sugar cone was all we needed to be truly happy.  Maybe that’s why so many dessert purveyors are selling nostalgic products that use things like classic cereals, jelly beans, marshmallows, popcorn, cookie dough, birthday cake and whoopie pie. Be inspired by childhood classics, but try to put a sophisticated, adult spin on it to truly grab your customers’ attention.

Though you don’t have to be a slave to the trends, you can stay current and delight your customers by offering new treats that show you know what’s hot in the industry.

Get in touch with us for more ideas and to find out how we can help you make your trend-inspired visions come to fruition.

The Top 5 Reasons We Love Being in the Ice Cream Business

Ice Cream Business

Although every single day in the ice cream business isn’t perfect, we’ve got to admit that it’s a pretty great industry to work in and we feel fortunate to do what we do.

There are a great many reasons we love being in the ice cream business, but here are a few of the biggest ones…

1.  We Make People Happy

First and foremost, we love that this business is all about making people happy.  From the toddler with a chocolate mustache to the great grandmother celebrating her 90th birthday with a sweet treat, we know that what we do ends with smiles on faces, and we think that’s awesome.  Whenever a challenge comes along or we get a little stressed, it’s easy to get back in the right mindset when we remember that our products become part of someone’s good time.

2.  Creativity Counts

This is an industry that’s all about creative thinking and innovation, which helps keep us energized and engaged.  As has been made clear by the rise of wild and wonderful novelty treats, there’s no such thing as a bad idea in this business and we feel lucky that our work involves creative thinking and invention.

3.  Timeless Yet Trendy

It’s great to be in a business that has a timeless quality to it.  People have been enjoying ice cream for hundreds of years and we think it’s safe to say that will never change, which is nice to know.  No matter what happens in the world today, tomorrow or 100 years from now, people will still enjoy eating ice cream.  But it’s never boring because the industry is always shifting with current trends and consumer demand, which keeps us on our toes.

4.  Is This Really Work?

Sometimes in the midst of tasting cone flavors or visiting a new client’s amazing ice cream shop, we stop and think, “Is this really work?”  This has got to be one of the most fun industries in the world and we appreciate the fact that we get to be here every day.  As they say, find something you love and you’ll never have to work a day in your life.

5.  Wonderful People

Is it just us or does it seem like almost everyone who works in this industry is the best?  From our trusty suppliers to our passionate clients, we find that people who deal with ice cream every day tend to be friendly, kind and seriously committed to quality.  That must just be a positive side effect of making people happy for a living.

If you feel the same way as we do about the ice cream industry, we’d love to hear from you!  Drop us a line or head to our Facebook page to let us know what your favorite things about this business are.